Zoella herself barely watches TV: “My generation, at least the ones I know, are like 70-30 YouTube”
Jonathan Ford: The leading vloggers are a close-knit bunch, often appearing on each other’s channels. This cross-promotion helps to pool audiences. Zoella’s gang includes her boyfriend, her brother Joe (whose blog, now with 2m subscribers, started after hers, she insists) and Marcus Butler. There’s also Louise (aka Sprinkle of Glitter) and Tanya Burr, a make-up … Continue reading Zoella herself barely watches TV: “My generation, at least the ones I know, are like 70-30 YouTube”
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